Portfolio

Technical SEO for German Health Ecommerce Brand

About the Project

Herbano is an international health e-commerce brand that offers a range of wellness products to customers worldwide. The client approached Mark Digital to optimize their technical SEO setup for the internal pages of their Magento website. With customers spanning multiple regions, ensuring optimal search performance was crucial for achieving better visibility, usability, and compliance with international SEO standards.

Requirement

The primary requirement for this project was to address technical SEO challenges to improve search visibility and user experience, with a particular focus on:

Implementing hreflang tags to resolve content duplication issues.
Enhancing search snippet representation through schema markup, optimized meta descriptions, and titles.
Ensuring compliance with SEO best practices for international content, particularly for the DACH region, where the same language targets multiple countries.

Multilanguage setup that we needed to make work together

Challenges / Our Approach

Content Duplication Issues: The absence of hreflang tags resulted in duplicated content appearing in search results, confusing both search engines and users.
International Targeting: Managing multilingual and multi-regional content for the DACH region (Germany, Austria, and Switzerland) while avoiding conflicts in language and geographic targeting.
Search Snippet Representation: Lack of structured data limited the effectiveness of search snippets, impacting click-through rates.

Our Approach:

Technical Audit and Analysis: We conducted a thorough technical SEO audit to identify and prioritize issues affecting the website’s performance.
Hreflang Implementation: Introduced hreflang tags across the website to correctly signal language and regional targeting to search engines, ensuring proper content delivery.
Schema Markup Integration: Enhanced search snippet visibility by implementing structured data, such as product ratings and reviews.
Meta Optimization: Improved meta titles and descriptions for better alignment with user intent and search engine requirements.
Testing and Validation: Ensured proper functionality of the implemented changes using tools like Google Search Console and various SEO validation tools.

Hreflang Implementation:

We successfully implemented hreflang tags to prevent content duplication and improve the website’s international SEO compliance. This ensured that users and search engines were directed to the correct regional version of the content, reducing bounce rates and improving search rankings.

Schema and Metadata Optimization:

By introducing schema ratings and refining meta tags, we enhanced the website’s search snippet performance. This not only improved click-through rates but also helped the brand stand out in search results, leading to increased traffic and customer engagement.

The Result

The technical SEO optimisation project for Herbano resulted in a more search-engine-friendly website, enhanced user experience, and improved visibility in the DACH region and beyond. By resolving content duplication issues and enhancing search snippet representation, the project achieved measurable results in organic traffic growth and compliance with international SEO standards.