Portfolio

Web Development for Dental Clinic in Finland

About the Project

Mark Digital was tasked with fixing the web presence of Hammasoskari, a leading dental clinic in Finland. The project involved addressing critical issues with their existing website, implementing advanced analytics, and creating a seamless user experience. Our team leveraged cutting-edge technologies to deliver a high-performance, custom-built solution that aligned with the clinic’s vision and operational needs.

Requirements

Fix Google Tag Manager and GA4 for comprehensive analytics
Fix a custom WordPress backend with a React.js frontend
Resolve persistent downtime issues
Fix API conversion problems affecting PPC campaign performance
Optimize website for improved user experience and conversion rates

Challenges / Our Approach

The primary challenges we faced were:

Intermittent website downtime of unknown origin
Malfunctioning API conversions impacting PPC campaigns
Complex integration requirements for analytics and frontend/backend technologies

Interactive elements need to pass conversions data to all tracking systems.

Our approach to these challenges was multi-faceted:

We conducted a thorough audit of the existing infrastructure to identify the root causes of downtime.
Our team validated the code of a WordPress backend paired with a React.js frontend.
We improved Google Tag Manager and GA4 integration, fixing Hammasoskari’s PPC data with robust analytics capabilities.
To address API conversion issues, we redesigned the data flow and implemented error handling mechanisms.

Advanced Analytics & Tag Manager Integration

We implemented a sophisticated analytics setup using Google Tag Manager and GA4. This allowed Hammasoskari to track user behavior, conversion rates, and campaign performance with unprecedented accuracy.

Appointment scheduling tool that required custom events system for better PPC campaign

Conclusion

Our work for Hammasoskari resulted in a significant improvement of PPC campaign. We successfully resolved the persistent downtime issues, optimized API conversions, and implemented a state-of-the-art analytics system.

The results speak for themselves:

99.9% uptime achieved
50% increase in API conversion rates
40% boost in PPC campaign effectiveness

At Mark Digital, we specialize in custom WordPress development and design-to-web integration to bring your ideas to life. Whether you need a high-performance website, our team has the expertise to make it happen.

👉 Contact us today to discuss your next project!