About The Bike Project
The Bike Project is UK-based non-profit organization dedicated to refurbishing second-hand bikes and donating them to refugees and asylum seekers. Their mission focuses on providing transportation solutions that significantly improve the lives of beneficiaries, offering greater independence and mobility.
Requirement
The Bike Project approached Mark Digital with an urgent requirement for comprehensive GDPR compliance validation and the integration of all necessary adjustments to ensure full adherence to UK data protection regulations. Given their non-profit status and the sensitivity surrounding data privacy in the charity sector, achieving flawless compliance was paramount. Furthermore, they required a robust tracking solution that seamlessly operated across their WordPress main site and Shopify-based store subdomain, ensuring precise cross-domain and cross-platform analytics without violating GDPR provisions.
Challenges and Interesting Aspects of the Project
One significant challenge was navigating the intricacies of GDPR compliance, particularly within a non-profit context. The Bike Project’s operations and fundraising strategies depended heavily on data-driven advertising and precise conversion tracking. Balancing strict GDPR compliance with uninterrupted ad tracking and conversions presented a complex, delicate task.
Another intriguing complexity was implementing cross-domain and cross-platform tracking between their primary WordPress site and Shopify store on a subdomain. Ensuring GDPR-compliant, accurate tracking of user journeys, conversions, and campaign effectiveness across these two different platforms required sophisticated technical expertise and detailed planning.
It was essential that compliance measures did not negatively impact user experience or tracking accuracy, as both were critical for successful fundraising and outreach activities.
Ensuring Trust through Flawless GDPR Integration
At Mark Digital, we provided The Bike Project with thorough GDPR compliance validation and integration of precise solutions. We initially conducted an exhaustive audit to identify all potential areas of non-compliance, including data processing, user consent mechanisms, and tracking practices. This provided a clear baseline for our corrective actions.
We implemented a fully compliant consent management platform designed explicitly for seamless integration across both WordPress and Shopify platforms.
To address the complex cross-domain and cross-platform tracking challenge, we created sophisticated yet GDPR-compliant analytics configurations, ensuring accurate tracking and attribution across both platforms. Our solutions involved advanced configurations of Google Tag Manager and custom scripts to reliably capture and maintain user consent preferences, ensuring no loss of tracking or analytics data.
A particularly noteworthy aspect was ensuring these compliance measures operated flawlessly without compromising advertising campaigns and conversion tracking.
Results
Our cross-platform tracking solutions delivered reliable and precise user analytics across their WordPress and Shopify environments, enabling more effective marketing and fundraising strategies. Also, our robust GDPR compliance integration empowered The Bike Project to confidently expand their online initiatives, assured in the knowledge that their tracking, analytics, and data-handling practices were fully compliant, reliable, and optimized.
At Mark Digital, we specialize in custom WordPress development, advanced compliance solutions, and analytics strategies to enhance your digital presence. Whether you require comprehensive GDPR compliance or sophisticated cross-platform tracking solutions like The Bike Project, our team is ready to deliver outstanding results.
👉 Contact us today to discuss your next project!
