About the Project
Audiio.com, a prominent music provider platform, approached us to conduct a comprehensive SEO audit of their website. As a JavaScript-based site, it faced challenges, particularly with technical SEO and on-page optimizations. Our goal was to deliver actionable insights that would enhance search engine performance and usability.
Key Technical SEO Findings and Solutions
Missing Sitemap: A critical element for efficient search engine indexing was absent. We recommended creating and submitting an XML sitemap to ensure all key pages were discoverable.
Robots.txt Missing: Without this file, search engines lacked guidance on which pages to crawl or avoid. We suggested implementing a robots.txt file to manage crawler activity effectively.
Canonical Tags Absent: Duplicate content issues were prevalent due to the lack of canonical tags. We addressed this by ensuring proper tagging to prioritize the correct URLs for indexing.
Low-Value Content Indexed: Numerous low-value pages were open to indexing, negatively impacting SEO performance. We advised blocking these pages to improve the site’s content quality score.
Content Optimization and Keyword Strategy
Our audit revealed that the website lacked sufficient content targeting competitive and niche-specific keywords. This gap significantly hindered Audiio.com’s ability to rank against its competitors in search results. We recommended conducting comprehensive keyword research to identify high-priority terms and aligning content creation efforts to address these gaps. This strategy included:
- Developing a content publishing plan targeting competitor-backed keywords.
- Enriching existing pages with well-structured, optimized content to boost relevance and authority.
Page Speed Optimization
The site’s performance was hindered by large, unoptimized audio and image files. To tackle this:
- We found that compressing multimedia files would have the highest impact on improving page speed.
- Suggested lazy loading for better resource management.
- Proposed utilizing a Content Delivery Network (CDN) to enhance load times and reliability.
Result
As a result of our Full Audit and consequent other SEO services, Audiio.com had experienced a noticeable growth in both traffic and ranked keywords.
Conclusion
The SEO audit provided Audiio.com with a clear path to improving technical SEO and content strategies. Our recommendations included addressing technical issues, optimizing existing content, and creating a long-term strategy to target high-priority keywords.
Additionally, we proposed a content publishing plan to cover gaps identified during the audit and a backlink-building strategy to enhance domain authority. By resolving critical issues, enhancing page speed, and implementing these strategies, the platform is well-equipped to achieve sustainable growth in search rankings.
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