Portfolio

Multilanguage magazine, custom plugin development & CRM-integration

About Das Goetheanum

Das Goetheanum is a magazine dedicated to fostering dialogue on anthroposophy, culture, and society. The organization sought a robust web solution to manage its multilingual content and complex subscription offerings seamlessly. With readers spanning multiple countries and languages, the website needed to cater to a global audience while ensuring ease of access, efficient subscription management, and a premium user experience.

Requirement: Going Multilanguage & Plugin Development

Das Goetheanum required an extension of web platform to address the following needs:

Multilingual Accessibility: The ability to present content in multiple languages, catering to a global audience.
Efficient Subscription Management: A system to handle over 60 unique subscription plans while ensuring user data and payments are seamlessly managed.
CRM Integration: A robust connection between the website and existing CRM for real-time synchronization of user data.
Ads System Integration: Create a banner system, that provides ads rotation and flexibility in statistics & control.
Enhanced User Experience: Simplified navigation, account management, and subscription processes for users.

Our Approach

Utilizing advanced tools, we developed a website that supports multiple languages with precision, ensuring that content is accessible and culturally adapted for its international audience.

We created a plugin that bridges the gap between the Zoho CRM and the website. This plugin automates subscription management, allowing users to do all of the subscription-relevant actions within the WordPress site.

Beyond the initial implementation, our team provides ongoing technical support and development services to ensure the website remains up-to-date, secure, and functional.

Ads System

As part of enhancing the website’s functionality, we integrated a dynamic banner system. This system supports rotating advertisements, providing Das Goetheanum with the flexibility to manage ad placements efficiently. It includes advanced statistics and control features, enabling precise tracking of ad performance and better monetization opportunities.

Integrated multilang ADs banner system in the sidebar.

Results

The delivered solution brought significant improvements:

Enhanced User Experience: Subscribers now enjoy a streamlined process for account management and content access.
Efficient Subscription Handling: The custom plugin eliminates manual errors and ensures accurate plan assignments, saving administrative time and effort.
Global Reach: The multilingual platform allows Das Goetheanum to effectively engage with its diverse, international readership.
Seamless Integration: The connection between the CRM and the website ensures accurate, real-time data synchronization for subscriptions and user accounts.

Looking Ahead

At Mark-Digital, we continue to support Das Goetheanum with ongoing updates, feature enhancements, and technical maintenance. This partnership ensures that the platform evolves with the organization’s needs and continues to deliver exceptional value to its users.