Portfolio

Brewery Custom WordPress Development

About the Project

Blackhorse Pub & Brewery is a US-based craft brewery, sought to modernize their online presence and streamline their digital operations. They wanted a website that not only showcased their unique range of crafted beers but also provided seamless functionality for e-commerce, event management, and customer engagement. Mark Digital stepped in to deliver a fully customized WordPress solution tailored to their needs.

Requirement

The primary objectives of the project included:

Migrating the existing website from Craft CMS to WordPress.
Transitioning the e-commerce store from Craft Commerce to WooCommerce.
Developing a gift card system allowing customizable values and the ability to send digital gift cards to recipients.
Creating dedicated beer pages with detailed product information such as ABV, IBU, and beer style.
Integrating a store locator tool with filtering capabilities across the USA.
Optimizing the blog for SEO to improve organic search rankings.
Developing an events page dynamically connected to other site pages, such as bar locations where events occur.

Project Challenges

Creating a seamless transition and robust functionality required addressing several critical challenges and employing strategic solutions tailored to Blackhorse Pub & Brewery’s unique needs.

Ensuring a smooth migration of data from Craft CMS and Craft Commerce to WordPress and WooCommerce without any data loss.
Developing a custom structure for beer pages to highlight key attributes while maintaining scalability for future additions.
Integrating the store locator tool with real-time filtering across multiple locations and products.
Maintaining high site performance and SEO standards, especially for the blog section.
Provide precise integration from Figma to WordPress for both Mobile & Desktop.

Our Approach:

We implemented a meticulous migration process, mapping all content and e-commerce data to their new structures in WordPress and WooCommerce.
Leveraged Advanced Custom Fields (ACF) to create custom fields for beer pages, allowing easy updates and consistent presentation of data like ABV and IBU values.
Used 3rd-party API for the store locator integration, allowing users to filter by location and product availability.
Conducted thorough SEO optimization for the blog, incorporating best practices such as schema markup, optimized meta tags, and fast-loading pages.
Designed the events page to dynamically pull and display content across relevant sections of the site, enhancing usability and engagement.

Beer Locator – List of Locations with the product based on Geo Data.

Gift Card System Integration

We built a custom gift card system that allowed users to enter any desired value, purchase the card, and send it directly to the recipient’s email. This feature was seamlessly integrated with WooCommerce for smooth transactions and user experience.

Dedicated Beer Pages with Custom Data Fields

Crafting dedicated pages for each beer was essential to Blackhorse Pub & Brewery. Using ACF, we designed templates that displayed custom data fields for ABV, IBU, and beer styles. This ensured every beer had its unique identity, enhancing customer engagement and product clarity.

Conclusion

By transitioning Blackhorse Pub & Brewery to WordPress, we provided them with a scalable, user-friendly platform that aligned with their growing business needs. From integrating custom features like the gift card system and store locator to creating dynamic beer pages and optimizing the blog for SEO, our work empowered Blackhorse Pub & Brewery to enhance their online presence and customer experience.